The other day, I watched an outdoor performance of Romeo and Juliet set in the grounds of Oxford Castle (I don’t believe summer evenings can get more quintessentially English). They say (and by ‘they’ I mean Juliet) that a Rose is a rose by any other name (‘That which we call a rose / By any other word would smell as sweet). It’s true, and there’s no mistaking the rosy purity with which this email is unapologetically drenched. I’ll get straight to it:
There’s a new bottle on the block and I think you’re going to like it.
Hooray hooray!! It’s DAY ONE. After months of crazy behind-the-scenes obsession and hard work, Leafology is official and the online shop is OPEN. Ta da!!
Tell your friends, family & everyone you know!
It’s been just 9 months since I decided to officially combine my passion for natural skincare/beauty products & my tea addiction. In September/October I threw earl grey to the wind & announced that I was taking the plunge; I decided to make the products I’d been concocting for myself (and giving to friends and family) legally available for sale. The process of learning to be slightly business minded as well as creative has been eyelash-opening (and actually really fun); learning about which regulations apply and how to adhere to which rules in order to sell where (toxicologist assessment, certification, the mathematics of it all) plus the practical side of things like designing product labels (who knew how excited I would become about fonts?), how to create a website and also, um, how to occasionally delegate and hire professionals who know how to do the seemingly impossible. (It turns out it’s really hard to photograph products on a pure white background without a full array of lights; seriously, the precision this involves quite possibly rivals any photoshoot I’ve modelled for as an actual real-life human being. Thank goodness my rather surreal ‘day job’ meant I have a phone full of photographer contacts.)